It is a missed opportunity to establish a direct relationship with your attendees. If you do have a presence, not highlighting it on your website is a plain shame. No Social Media Linksĭon’t get me wrong, you are perfectly entitled not to have any social presence whatsoever (risky but hey!). We both know it is a laziness issue, not a budget one.Īlways choose interactivity. : There are tons of event startups that offer a web solution for everything that a brochure used to do. Do not paste parts of your brochure on your website. Jokes aside, user experience is awful with such an approach. Be it the schedule or a map, thinking a website is a brochure is insulting to my generation.įor digital natives even a website is kind of old school, therefore you are positioning your platform as from the mesozoic era. Whenever I spot a pdf attachment to any part of an event website, I start sweating. Be explicative and make sure a 10 year old could understand how to get there. : Get yourself together and make your event venue evident on the home page. Hiding your venue under submenus is a crime to humanity. It may be that we came from outside the city and we may not have a clue about the geography of the city. One of the most recurring reasons why we check an event website is to gather venue information. Make sure your copy is relevant and stimulate action. Use different colors to highlight calls to action.
Yet I am amazed by how tough it is to find registration links in some websites. Having clear visuals that drive your visitors to make the final decision is of utmost importance. Most of the times the action we want to stimulate on a website is event registration. Too many websites forget to invite their prospective attendees to take action. One of the reasons why Event Manager Theme was so successful is because of the evident call to action on its homepage.
Here are some of the most common oversights and how to fix them. Well, beloved reader, it’s time to put this masochistic practice to an end. When it gets to event websites, I’ve seen too many individuals busy creating havocs rather than converting visitors. Whatever that is, tickets purchase, email subscription, information requests, etc.Ĭonversion is universal. We can have different opinions about the subject but in online marketing event websites have a very clear objective, conversion. First because I created a WordPress website template that solves most of these issues, second because I’ve advised dozens of clients on optimizing their event website. I like to believe I gained some knowledge on the topic. Here is a collection of the most recurring blunders and how to fix them. Yet most event websites feature trivial mistakes that jeopardize online success. Event websites are playing an increasingly important role in attendees’ decision making process.